Cases involving permanent disability or wrongful death. Includes: trucking/commercial vehicle, traumatic brain injury, spinal cord injury, medical malpractice, birth injury, wrongful death, product liability (serious injury), and construction accidents with permanent impairment.
Not sure about your mix? Most general PI firms: 3–8% catastrophic. Firms running trucking or catastrophic-specific ads: 15–25%.
Sources: BJS Civil Justice Survey (2005); NPDB Annual Data (2024); Jury Verdict Research; CASEpeer 2024 Benchmark Report. Standard 33% contingency.
1
Enter your numbers
Your cases
Annual cases signed
Catastrophic mix
%
Avg fee — non-catastrophic
$
Avg fee — catastrophic
$
Your advertising
$500,000
What if your catastrophic mix shifted?
If 50 more of your 500 annual cases were catastrophic instead of non-catastrophic.
2
See what changes
Current annual fees
$4.9M
500 cases · 5% catastrophic
With +10 point shift
$9.6M
75 catastrophic cases (+50)
Incremental fees
$4.8M
Additional annual revenue
3
The 90-day math
Total pilot cost
$60,000
$30K to Emergent · $30K in ad spend you control
That's
12.0%
of your current annual billboard budget
Breaks even at
1 additional catastrophic case
per year to cover the pilot cost
The pilot doesn't assume this shift exists at your firm. It runs a 90-day controlled test and measures whether YouTube moves your intake toward higher-value cases.